What does the direct mail postcard look like?
The direct mail postcard is a massive 9″ x 12″ postcard printed on 14pt cardstock with a high gloss UV coating. The postcard is professionally designed, colorful, distinctly visible, weather / handling proof, and literally weighs a solid ounce. It’s the largest dimension mail piece that can be sent without being folded for insertion into the mailbox.
We designed the postcard to include eleven to twelve standard ad spaces and three to four large ad spaces. The standard ad spaces are 3.68″ x 2.68″ and large ad spaces are 3.68″ x 4.14″. We may occasionally offer smaller ad spaces of 3.68″ x 1.96″ in place of the large ad spaces. Ads are placed with 1/4″ spacing between each ad for maximum visibility.
What does the direct mail magazine look like?
The direct mail magazine is a high quality 8 3/8″ x 10 7/8″ magazine printed on 60# semi gloss text. The magazine is professionally designed, distinctly visible, durable, and easy to read. The magazine features full page, half page, and quarter page ads with 1/4″ spacing between each ad. Full page ads are available with full bleed.
How much does postcard and/or magazine advertising cost?
The postcard and magazine advertising rates are based on the size of the ad and the number of mailings (months) that you sign up for. Design, printing, and mailing is included in the total pricing. Pricing and availability may vary. Contact us for current pricing and availability.
Is there a minimum required for postcard and/or magazine advertising?
Effective direct response advertising is best realized with repetitive exposure to your message. For this reason, we require a minimum 3 to 4 month agreement depending on the publication and zone. We offer preferred rates for 6/8 and 12 month commitments.
Why should I use direct mail advertising?
Direct mail advertising allows you to get more exposure and visibility for your business but can be expensive and must be done frequently to work effectively. Our advertising programs make direct mail marketing more cost efficient and much more effective when paired with our consulting service. This is why our magazine and postcard advertising programs are so powerful. Properly designed ads using proven advertising strategies helps to ensure your message gets noticed. Our high quality format also creates more visibility for your message to the variety on ads presented on the mail piece.
Where are the magazine and postcard distributed?
The magazine and postcard are distributed to strategically defined ‘smart zones’ in South Carolina (Aiken County, Edgefield County, McCormick County) and Georgia (Columbia County, McDuffie County, Richmond County). Each ‘smart zone’ consists of approximately 20,000 residential and business addresses. Distribution in South Carolina reaches Aiken, Beech Island, Clarks Hill, Graniteville, Jackson, North Augusta, Trenton, and Warrenville. Distribution in Georgia covers Appling, Augusta, Dearing, Evans, Fort Gordon, Grovetown, Harlem, Hephzibah, Martinez, South Augusta, Thomson, and West Augusta. In addition, surplus distribution in South Carolina may reach Barnwell, Bradley, Edgefield, Johnston, McCormick, Modoc, Mount Carmel, Plum Branch, Troy, Williston, and Windsor. Surplus distribution in Georgia may reach Millen, Gibson, Lincolnton, Mitchell, Stapleton, Waynesboro, and Harrison.
Is Direcmark a franchise or locally owned business?
Direcmark is a locally owned business (not a franchise) providing print, design, and marketing services to local businesses in the CSRA and Greater Augusta Area. We are a member of the Columbia County Chamber of Commerce and the Augusta Metro Chamber of Commerce.
Do you offer standalone print and mailing services?
Yes, for our advertisers on a case by case basis. We can handle your solo mailings and print needs. Our prices are very competitive, especially for larger print orders, business cards, flyers, and postcards. Contact us for a custom quote or send us your print estimates for best pricing.