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Marketing & Advertising Services

  • Printing & Design

    We provide the most affordable and highest quality printing for your marketing needs. Design services available include page layout and placement review, copy proofing and revision, and enhanced space utilization.

  • Postcard Advertising

    Get maximum exposure with our postcard direct mail marketing program. Provides 100% visibility to your message. Fully exclusive. No competitors on the postcard. No pages or envelopes to obscure your message.

  • Magazine Advertising

    Highly affordable direct mail advertising in a high quality, glossy magazine format. Perfect for larger full page ads, advertorials, and building your brand. You can't afford not to advertise in this locally produced monthly publication.

  • Marketing Consulting

    Consulting services provide an assessment of your current advertising and marketing, with an analysis of costs and returns, and implementation and training for improving response, tracking response, and measuring results.

Printing & Design

We provide the highest quality direct mail advertising and marketing collateral on the market today. We use semi gloss and high gloss finishes on our postcard and magazine publications. Every piece is professionally designed and printed using a high quality offset printing presses that can print PMS colors and utilize gloss or dull varnishes for added texture.

For our advertisers, we also provide the highest quality print and marketing collateral at a better price than other printers. Our print is the highest quality on the market and our prices are very competitive. We can often match or even beat competitor pricing while offering higher quality print. Don’t settle for lower quality than your business deserves. Send your next print job to us and experience the difference.

Common print jobs include booklets, brochures, business cards, calendars, catalogs, door hangers, flyers, menus, newsletters, post cards, and more.

Postcard Advertising

Our massive 9″ x 12″ billboard style postcards allow local businesses to share the costs of printing, postage, and design to get their ads in front of more customers at a significantly lower cost than solo mailings.

And unlike other co-op print directories or coupon books, our postcard provides cover page exposure and business type exclusivity. That’s right, we won’t put any competitors on the card. Simply put, you’ll get more exposure and better visibility to your message so it gets read and doesn’t get lost among a slew of redundant, stale and worse yet—competitor offers.

Targeted Distribution
Each postcard is mailed to 10,000 addresses that are strategically defined to ensure appropriate targeting with each mail piece and your marketing message. Our mailing zones our defined by zip code, neighborhood, and demographic criteria such as household income and property value.

No Competition
Dominate the market with business type exclusivity. With only 12 to 16 businesses on each postcard, we simply won’t allow your competitors on the same card or mailing. No competition means that your ad gets more attention, better response, and you get more business.

100% Visibility
With your advertisement on the cover of our massive billboard style postcard, your message gets massive exposure and 100% visibility. Ad placement is crucial to exposure and our postcard ensures your ad gets seen by more potential customers. No pages, envelopes, or competitors means more visibility and more exposure for you and that means more business for you.

Consulting Services Included
We review your existing advertising, its costs, and provide suggestions for improvement. We’ll help you to track and measure the results of your advertising to improve your advertising and reduce your costs. Finally, we’ll help you to craft direct response ads and improve your brand advertising.

Very Affordable
Effective postcard direct mail advertising has never been more affordable. You get high quality cover page exposure for pennies per address. Printing, design, postage, and delivery are all included for one very affordable price.

Magazine Advertising

Our targeted direct mail magazine allows local businesses to share the costs of printing, postage, and design to get their ads in front of more customers at a significantly lower cost than solo mailings and even lower than our very own postcard marketing program. The magazine format is perfect for larger full page ads, advertorials, and building your brand. The magazine format allows for more ad space and lower costs for everyone.

Targeted Distribution
Each magazine is mailed to 20,000 addresses that are strategically defined to ensure appropriate targeting with each mail piece and your marketing message. Our mailing zones our defined by zip code, neighborhood, and demographic criteria such as household income and property value.

Highest Quality
Our magazine is printed on high quality 60# gloss text for maximum durability. Layout and design is completed to ensure proper spacing and alignment of all advertisements. We allow 1/4″ spacing around all ads for maximum visibility.

Larger Ad Spaces
The magazine format allows you to maximize your marketing message with our full page or half page ad spaces. Quarter page ads are also available. Cover page, inside cover, and center fold ad space is subject to availability.

Extremely Affordable
Direct mail advertising has never been more affordable. Whether choosing a full page, half page, or quarter page ad, you can get high quality direct mail advertising for just pennies per address. Printing, design, postage, and mailing are all included for one extremely affordable price.

Consulting Services Included
We review your existing advertising, its costs, and provide suggestions for improvement. We’ll help you to track and measure the results of your advertising to improve your advertising and reduce your costs. Finally, we’ll help you to craft direct response ads and improve your brand advertising.

Direct Response Marketing Consulting

Our direct response marketing consulting services are included with our postcard and magazine advertising programs. We provide a comprehensive review of your marketing materials, advertising, and branding with the goal of improving your advertising, its effectiveness, and reducing your overall marketing costs.

Our consulting centers on direct response advertising, tracking and measurement of advertising, and accessing the results of any and all advertising. Our philosophy is simple: advertisements that do not return a profit are expenses that should be eliminated. On the other hand, advertisements that work and return a profit should be considered investments and expanded upon.

Budgets are often a topic of concern when considering advertising and marketing expenses. Read the paragraph above again and you’ll understand why we’ll suggest against having an advertising budget. At least not one in the traditional sense of spending a predetermined sum without proper assessment as to its performance.

If you’re not ready to advertise, you can still take advantage of our expert direct response marketing consultation for only $295. The direct response advertising consultation is an on-site consultation provided by David Boykin, owner of Direcmark, LLC. Schedule your consultation today and start getting the results you deserve from your marketing and advertising efforts.

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FAQs – Frequently Asked Questions

What does the direct mail postcard look like?
The direct mail postcard is a massive 9″ x 12″ postcard printed on 14pt cardstock with a high gloss UV coating. The postcard is professionally designed, colorful, distinctly visible, weather / handling proof, and literally weighs a solid ounce. It’s the largest dimension mail piece that can be sent without being folded for insertion into the mailbox.

We designed the postcard to include eleven to twelve standard ad spaces and three to four large ad spaces. The standard ad spaces are 3.68″ x 2.68″ and large ad spaces are 3.68″ x 4.14″. We may occasionally offer smaller ad spaces of 3.68″ x 1.96″ in place of the large ad spaces. Ads are placed with 1/4″ spacing between each ad for maximum visibility.

What does the direct mail magazine look like?
The direct mail magazine is a high quality 8 3/8″ x 10 7/8″ magazine printed on 60# semi gloss text. The magazine is professionally designed, distinctly visible, durable, and easy to read. The magazine features full page, half page, and quarter page ads with 1/4″ spacing between each ad. Full page ads are available with full bleed.

How much does postcard and/or magazine advertising cost?
The postcard and magazine advertising rates are based on the size of the ad and the number of mailings (months) that you sign up for. Design, printing, and mailing is included in the total pricing. Pricing and availability may vary. Contact us for current pricing and availability.

Is there a minimum required for postcard and/or magazine advertising?
Effective direct response advertising is best realized with repetitive exposure to your message. For this reason, we require a minimum 3 to 4 month agreement depending on the publication and zone. We offer preferred rates for 6/8 and 12 month commitments.

Why should I use direct mail advertising?
Direct mail advertising allows you to get more exposure and visibility for your business but can be expensive and must be done frequently to work effectively. Our advertising programs make direct mail marketing more cost efficient and much more effective when paired with our consulting service. This is why our magazine and postcard advertising programs are so powerful. Properly designed ads using proven advertising strategies helps to ensure your message gets noticed. Our high quality format also creates more visibility for your message to the variety on ads presented on the mail piece.

Where are the magazine and postcard distributed?
The magazine and postcard are distributed to strategically defined ‘smart zones’ in South Carolina (Aiken County, Edgefield County, McCormick County) and Georgia (Columbia County, McDuffie County, Richmond County). Each ‘smart zone’ consists of approximately 20,000 residential and business addresses. Distribution in South Carolina reaches Aiken, Beech Island, Clarks Hill, Graniteville, Jackson, North Augusta, Trenton, and Warrenville. Distribution in Georgia covers Appling, Augusta, Dearing, Evans, Fort Gordon, Grovetown, Harlem, Hephzibah, Martinez, South Augusta, Thomson, and West Augusta. In addition, surplus distribution in South Carolina may reach Barnwell, Bradley, Edgefield, Johnston, McCormick, Modoc, Mount Carmel, Plum Branch, Troy, Williston, and Windsor. Surplus distribution in Georgia may reach Millen, Gibson, Lincolnton, Mitchell, Stapleton, Waynesboro, and Harrison.

Is Direcmark a franchise or locally owned business?
Direcmark is a locally owned business (not a franchise) providing print, design, and marketing services to local businesses in the CSRA and Greater Augusta Area. We are a member of the Columbia County Chamber of Commerce and the Augusta Metro Chamber of Commerce.

Do you offer standalone print and mailing services?
Yes, for our advertisers on a case by case basis. We can handle your solo mailings and print needs. Our prices are very competitive, especially for larger print orders, business cards, flyers, and postcards. Contact us for a custom quote or send us your print estimates for best pricing.

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